iGaming Affiliate Reporting: How to Read and Build Your Weekly Report
Affiliate reporting for iGaming: what operator dashboards show, the columns your own weekly report needs, how to read net revenue and spot problems early, with a sample layout.
Every iGaming program has a dashboard full of numbers, and most affiliates only look at one: commission. That hides the story. A drop in commission can mean fewer clicks, worse conversion, a few players who won, or a tracking problem, and each one needs a different fix.
This guide explains what the usual reports show and how to build a simple weekly report of your own that tells you what is really happening.
What operator dashboards usually show
| Metric | Meaning | What it tells you |
|---|---|---|
| Clicks / visits | Times your links were opened | Reach of your content |
| Registrations | Accounts created | How well your page and the brand convert |
| FTDs | First time deposits | New depositing players |
| Qualified players (CPA) | Players who met the CPA conditions | What you are paid for on CPA |
| Deposits | Total deposited by your players | Activity, not your income |
| Net revenue / NGR | Revenue after wins, bonuses and agreed deductions | What revshare is based on |
| Commission | What you earn for the period | The result, not the cause |
Names differ between programs. Read each program's definitions once and write them down, especially for net revenue. Our affiliate metrics explained guide covers the general terms.
Build your own weekly report
A dashboard shows one program. Your own report puts all programs and sources in one place. A spreadsheet is enough; see how to track promotion in a spreadsheet.
- 1One row per week, per source (for example SEO page, Telegram, email, paid campaign), per program.
- 2Columns: clicks, registrations, FTDs, cost (if paid), commission, notes.
- 3Calculated columns: click to registration rate, registration to FTD rate, cost per FTD, commission per FTD.
- 4A notes column for anything that changed: a new page, a new offer, a tracking fix.
- 5Fill it on the same day every week, from the program reports and your tracker.
Reading the report
- Clicks down, rates steady: a reach problem. Look at the source: rankings, channel growth, ad budget.
- Clicks steady, registrations down: a page or offer problem. Check the landing page and whether the brand changed its offer.
- Registrations steady, FTDs down: the brand's sign-up or payment flow, or a change in who you reach.
- FTDs steady, revshare commission down: often player wins in that period, which is normal over short windows. Look at several months.
- Your tracker and the program disagree a lot: check the postbacks. See iGaming tracking.
Look beyond one week
Revshare results swing from week to week because players sometimes win. Judge sources by monthly totals and by cohorts: the players who first deposited in a given month and what they produced over the following months. That is the view behind player retention.
Watch for warning signs too: a sudden spike of registrations with no deposits, many players from a country you do not target, or players far younger than your usual audience. They can mean fraud, broken geo rules or a channel reaching the wrong people, and every one of them should be fixed fast.
Turning numbers into decisions
A report is only useful if it changes what you do next week. Each week, pick one thing to do more of, one thing to fix and one thing to stop. Keep the rules in mind when you grow a source: licensed brands, legal countries, adults only and responsible gambling messages stay in place at any size.
If you promote with AMZA, your Wingman reads these numbers with you every week, so you are not guessing alone.
FAQ
What should an iGaming affiliate report include?+
Clicks, registrations, first deposits, qualified players, net revenue and commission per source and program, plus conversion rates and notes on what changed.
Why did my revshare commission drop when FTDs did not?+
Often because players won in that period, which lowers net revenue. Judge revshare over several months and by player cohorts, not single weeks.
What is NGR in affiliate reports?+
Net gaming revenue: what the operator keeps after player wins, and usually after bonuses and agreed deductions. Each program defines it in its terms.
How often should I check my affiliate reports?+
A weekly report on a fixed day works for most affiliates, with a monthly and cohort view for revshare decisions.
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