Twitter (X) Sensitive Content Settings: What Promoters Need to Know
How Twitter (X) sensitive content settings work for promoters: marking your media, what viewers see, the effect on reach and setting up an 18+ account within the rules.
X is one of the few big platforms that allows consensual adult content, but only under clear conditions. The most important one: media that may be sensitive has to be marked as sensitive, so people who don't want to see it don't.
For promoters running 18+ creator accounts, getting these settings right is not optional. It is the difference between an account that lives for years and one that gets limited or suspended. Here's how it works in general terms.
Two sides of the setting: posting and viewing
There are two different settings people mix up. One is about what you post. The other is about what you see.
| Setting | Who it's for | What it does |
|---|---|---|
| Mark media you post as sensitive | The account posting | Adds a warning to your images and videos |
| Display media that may be sensitive | The account viewing | Lets you see warned media without clicking through |
| Search settings (hide sensitive content) | The account viewing | Filters sensitive results from search |
| Per-post content warning | The account posting | Labels a single post's media when you upload it |
Setting names and where they sit in the menu change from time to time. They usually live under privacy and safety settings. Check X's current help page on sensitive media for the exact path.
What X's rules generally require
- Adult content must be consensual and posted by or with permission of the people in it.
- Sensitive media must be marked so it sits behind a warning.
- Adult media is not allowed in some places, such as profile photos, header images and certain live or highly visible areas.
- Some content is never allowed, regardless of settings. Read X's adult content and sensitive media policies in full.
- Everything must be 18+, and viewers under 18 should not be shown it.
How it affects reach
Marked media is shown to fewer people by default: those who chose to see sensitive media, or who click through the warning. It may also be filtered out of search for people with safe search on. That's the trade-off for being allowed on the platform at all.
Not marking media to get more reach is a false shortcut. X can mark your account sensitive itself, limit it or suspend it, and the reach you lose is far bigger than what you gained. Our X shadowban check covers what limited reach looks like.
Setting up an 18+ promotion account properly
- 1Turn on the setting that marks your media as sensitive, using X's current help page to find it.
- 2Use a safe-for-work profile photo and header.
- 3Write a bio that says the account is 18+ without explicit wording.
- 4Use safe-for-work posts and teasers for reach, and keep sensitive media marked.
- 5Put your link where X allows it, and keep the landing page clear about age requirements. See link in bio that converts.
- 6Warm up a new account before promoting hard, using the account warm-up plan.
Growing within the rules
Sensitive accounts grow mostly through replies, safe-for-work teasers, Communities that allow the topic and collaborations. The playbook for this is in X for OnlyFans promotion and X reply strategy for growth. For the whole channel, see X for promoters.
FAQ
How do I mark my media as sensitive on Twitter?+
There's an account setting for marking media you post as sensitive, and you can also add a content warning when you upload. Their names and location change, so check X's current help page on sensitive media.
Does marking content as sensitive reduce reach?+
Yes, marked media is shown to fewer people and may be filtered from search for some users. But not marking it risks account limits or suspension, which cost far more reach.
Is adult content allowed on X?+
Consensual adult content is generally allowed if it's marked as sensitive and follows X's adult content policy. Some places, like profile and header images, must stay safe for work.
Why was my X account marked as sensitive?+
Usually because media that should have been marked wasn't, or because of user reports. Mark your media correctly, keep the profile safe for work and appeal through X if you believe it's a mistake.
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